Modena, 3 February 2026 – Maserati concluded its participation at The I.C.E. St. Moritz 2026 with remarkable success. The event, one of the most exclusive automotive gatherings worldwide, took place on the iconic frozen lake of St. Moritz. World Premiere of MCPURA Cielo FROZEN MAGMA Maserati captivated attendees with the world debut of the MCPURA […]
Modena, 3 February 2026 – Maserati concluded its participation at The I.C.E. St. Moritz 2026 with remarkable success. The event, one of the most exclusive automotive gatherings worldwide, took place on the iconic frozen lake of St. Moritz.
World Premiere of MCPURA Cielo FROZEN MAGMA
Maserati captivated attendees with the world debut of the MCPURA Cielo FROZEN MAGMA, a unique one-off model crafted through the Maserati Fuoriserie programme. The bespoke creation highlighted the brand’s avant-garde approach to personalisation while maintaining the performance DNA Maserati is renowned for.
Heritage Honoured: Maserati 4CLT
At the International Concours of Elegance for historic cars, Maserati claimed the Best in Class award in the Open Wheels category with the 1949 Maserati 4CLT. Chaired by Marco Makaus and judged by leading experts and designers, the accolade recognised the car’s stylistic and technical excellence as well as its historic significance.
The 4CLT, a direct evolution of the Maserati 4CL and produced in only 21 units between 1948–1950, was a pioneering Grand Prix single-seater. It featured a tubular steel chassis and a four-cylinder engine supercharged with Roots-type compressors, representing the cutting-edge engineering of its era.
Bespoke and Heritage in Harmony
Maserati’s dual presence at The I.C.E. demonstrated a seamless blend of bespoke avant-garde design and sporting heritage. This narrative reflects the brand’s century-long commitment to Italian luxury and racing excellence, dating back to the Maserati Tipo 26’s debut at the Targa Florio in 1926.
BOTTEGAFUORISERIE: Innovation Meets Tradition
The event underscored Maserati’s strategic vision with BOTTEGAFUORISERIE, a collaboration with Alfa Romeo that unites rare Bottega creations, extreme Fuoriserie personalisation, and racing heritage. This initiative embodies Maserati’s continuous pursuit of innovation, performance, and bespoke craftsmanship.
Dynamic Experiences and Public Acclaim
The Swiss audience also enjoyed Maserati’s most prestigious performance models, including:
- MCPURA Coupé
- MCPURA Cielo
- GT2 Stradale
- GranTurismo Meccanica Lirica One-Off
- GranCabrio Meccanica Lirica One-Off
- MC12 (special display)
Selected vehicles performed dynamic driving experiences on the frozen lake, showcasing Maserati’s driving character, engineering excellence, and refined elegance to the delighted audience.
